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Typographic Hierarchy, Grid Systems, Layout Design, Visual Identity, Print Production, Research

InDesign, Midjourney

FW25

Geist Type Specimen

The Geist Type Specimen is a poster created to showcase the full character set and design utility of the modern Geist Sans typeface.

Project Role

01. Researched and analyzed the Geist Sans typeface to identify its core identity and translate its foundational principles into the poster.

02. Designed and iterated on the layout using grid systems to effectively organize the character set, weights, and usage guidelines across the poster.

03. Prepared the final file for professional print production. Ensured that all specifications for color, scale, and output were met.

Process

Midjourney Images

Prompts:

  • "Photo of a person working on a laptop at a desk, shot from overhead bird’s-eye view, no face visible, minimal, realistic."

  • "A photo of a realistic modern aluminum laptop, a solid blue background."


    All style references from Tatiana Tsiguleva

Prompts:

  • "Photo of a person working on a laptop at a desk, shot from overhead bird’s-eye view, no face visible, minimal, realistic."

  • "A photo of a realistic modern aluminum laptop, a solid blue background."


    All style references from Tatiana Tsiguleva

Prompts:

  • "Photo of a person working on a laptop at a desk, shot from overhead bird’s-eye view, no face visible, minimal, realistic."

  • "A photo of a realistic modern aluminum laptop, a solid blue background."


    All style references from Tatiana Tsiguleva

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Geist Type Specimen

Poster

Process

Jaden Kim

Design Engineer

Email

LinkedIn

Resume

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Jaden Kim

Design Engineer